What is SEO?
Acronyms can be a pain sometimes. SEO stands for search engine optimization. It comes down to the process of adjusting your website or page to raise it in a search engine’s free results. There are many ways to do this and its always evolving as companies such as Google change their search algorithms. SEO should be taken seriously because, if done correctly, can leverage more relevant leads, sales, traffic, and profit to the business.
Why Is SEO Important?
Everyone searches for things today! Cell phones, computers, tablets, Google Home, Amazon Alexa, Siri, and many more search the internet for their users. Why not do your very best to get your website as high as possible on those searches? It is much cheaper than a TV commercial or billboard, and you can formulate your site to show up on only specific search “key words”. It’s also worth noting that your competition is probably harnessing SEO and rating higher than you are
People are searching for any manner of things directly related to your business. They are also searching for things loosely related. You have a chance with SEO to be more visible to these searches, solve their problems, become a trusted resource, and increase revenue.