Social Media

The Power of Social Media

We understand the power of social media marketing and how to use each channel effectively for your business. Not all social media platforms are created equally and we build our social media strategy with that in mind. Certain types of content can perform extremely well on some social platforms, yet tank on another. For instance, Facebook is great for casual, conversational posts that are relevant and provide useful information to draw followers closer to your brand. Instagram is extremely visually driven and relies on high quality posts with consistency. Twitter is the most casual of all the platforms and is a place where you can serve content relating to data insights, promotions, new product releases, funny thoughts, or current industry happenings. Together, we will come up with a social media calendar and strategy with your voice that works for your business.

One Size Does Not Fit All

Kates Digital Marketing does things differently. We don’t believe in a one-size-fits-all way of doing things when it comes to managing, curating, and creating content for social media. On the next page we have a proposed social media roadmap that we feel will best represent your business and your goals.

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