Three SEO Tips for Small Businesses

SEO tips for your business

ALT Tags

ALT tags are also known as “alt attributes” or “alt descriptions”  they are used within an HTML code to describe the appearance and function of an image on a page. ALT tags tell Google what your image is, they don’t have eyes like a human. Using ALT tags on your images can make a better user experience, but it may also help earn both explicit and implicit benefits of SEO. Implementing image title and file naming best practices, including alt tags, may also contribute to image SEO.

Image SEO

Images play a massive factor in website SEO. First, The file size of an image determines how well Google ranks your website. The size of your images can also affect your page load speed. There are many free tools online that will help you compress all your files which will help your site’s ranking and performance.

When saving your images remember to save them as the keyword that you want to rank for. So let say Kates Digital Marketing has an image related to our Web Design services, we will save our image as “web-design-in-Slidell-la-for-small-businesses”.

When optimizing your images remember to Geotag them.

What is Geotagging? Geotagging is adding positioning data, such as specific latitude and longitude to a website’s image. Why is Geotagging important? Geotagging is important because Google is trying to build you up as an authority in your particular area. Geotagging plays into Local search engine optimization.

Meta Descriptions

A Meta Description is an attribute within your meta tag that helps describe your page. This snippet of text may appear on the search engine results page (SERP) under your headline. Meta Descriptions can have a significant impact on your SEO efforts.

When creating your meta description don’t forget to use target keywords, make sure they are relevant to the content on each page but never use the same meta description across your whole site. You’ll want to communicate benefits, emotions, and urgency, compel users to click to show them value and appealing emotion. And last, don’t forget to check that your meta description isn’t too long using a SERP preview tool.

Contact us to find out more about SEO and how it can help bring your brand forward. 

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