Why Are Content and SEO So Important

importance of content and seo

Why is The Content On My Website So Important?

Let’s start by talking about why content is important. Content is what sets your website apart from the millions out there and delivers the right message into the hearts and minds of your customers. The success of your website is determined by its content. If you have effective taglines, great design will only enhance their effectiveness.

The content of your website should always begin with proper market research. First, you should determine your high-value customers. Then you should determine how you will target them. Taglines that are customer-focused are great for getting the attention of your prospective customers.

Kates Digital Marketing serves small businesses in the Slidell, New Orleans metro area. Our slogan is “Bring You Brand Forward” when we put ourselves in those customer’s shoes, we think… “hmm… I do want my brand to be bigger and bring more customers in”, As every small business owner would want.  It focuses on the needs and wants of the customer. Your taglines must deliver a clear value proposition and include an effective call to action.

The content on your website should target your audience, engage and persuade them to take action.

 The content on your website should target your audience, engage and persuade them to take action. You can present this content in a variety of formats, including blog posts, news, video, infographics, case studies, photos, and much more. Posting relevant, updated, and valuable information on your website, will boost your SEO, and help position you as an expert, and allow you to build relationships with your audience. All are priceless benefits for any business

What is SEO?

SEO stands for Search Engine Optimization. In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in SERP (Search Engine Result Page), the more likely you are to gather attention and attract prospective and existing customers to your business.

Benefits of SEO

SEO will improve a website’s searchability and visibility, but what other value does it offer? Why is SEO so important?

SEO builds trust and credibility. The goal of any experienced SEO is to establish a strong foundation for a website with a clean, effective user experience that is easy to discover in search with thanks to the trust and credibility of the brand and its digital properties. It’s impossible to build trust and credibility overnight. SEO is earned and built over time.

Good SEO also means a better user experience. Everyone wants better organic rankings and the best visibility but few realize that good user experience is a big part of getting there.


Our Goal at Kates Digital Marketing is to put in place strong, quality SEO on a brand’s website and digital properties that are always going to be beneficial to that brand and its marketing efforts. It’s considered a “new age” marketing technique, but it’s critical to all our brand’s web presence today, especially as available and rivaling competition continues to increase and grow.

Contact us today to get your free website audit and find out what is keeping your site from having enough visibility. 

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